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Buy Cheap New Kia Kia now has an attractive, dynamic line up of models - one for every lifestyle it seems. The Rio range showed us that Kia was on the march. It has an elegant Euro-look and driving experience. The Ce'ed may have an odd name - but what a good looking and driving car! The Sorento has proved its worth a a sturdy, competent off roader - and with decent road ability. Read some recent Kia road test and rave reviews - the world's journalists appreciate that Kia is a brand to watch - and a brand to buy! KIA HISTORY. "A South Korean carmaker that possesses a history few UK or European car buyers will know about, Kia is also the fastest developing new car brand in the UK at this time. The company actually commenced trading in 1944 as a manufacturer of steel tubing and bicycles and is that nation's oldest carmaker. Its name is said to be Korean for "Arising out of Asia". In 1952, Kia changed its name from Kyungsung Precision Industry and later built motorcycles, trucks and cars. Starting in 1986, in partnership with Ford, Kia produced several Mazda derived vehicles for both domestic sales in Korea and imports into other countries. These models included the Pride and Avella, which were both sold in North America and Australia as the Ford Festiva and Ford Aspire. The company succumbed to bankruptcy in 1997, as part of the implosion of that part of the world's economy. However, its shares were bought by Hyundai, which had survived the crash as a result of its significantly broader industrial base and wealth, outbidding Ford Motor Company, which had owned a stake in Kia from 1986. Its UK representation has moved from concessionaire status to company-owned less than two years ago and its products, although relatively inexpensive and budget priced, have been through a programme of continous improvement to make them more European in appeal. Interestingly, Kia would appear to have overtaken Hyundai's reputation and volume status in the UK new car scene, as a result of a wealth of new models being introduced in recent times." If you are looking for a good used or nearly new Kia, check out our used Kia section on the web site. Kia is great value on a monthly rental or finance package - contact us for a new Kia PCP or contract hire quote.

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