BMW 3-Series Touring
The BMW 320d Touring changed BMW from an exclusive brand with a limited, mainly private buyer sales into the business mass-market success story it is today. The best selling models are the 318i, 318d, 320i and the 320d Touring in both SE and M-Sport trim. Following on from the relative success of the 1602/2002 series of lower-medium size BMW_ models of the 1970s, the BMW 320d Touring was effectively a down-sized 520d Touring in terms of both styling plus presence. However, the model was to prove hugely fruitful to the company in providing it with an important place in the medium segment. The later versions of the BMW 320d Touring continued to nibble away at class leaders, eventually outselling rivals comprehensively, helped in no small part by the company motorcar scene that wanted a more up-market appeal for its end-users - BMW became increasingly aware of a need to build its volume profile. Yet, the company was feeling exceedingly over-exposed by its success in the UK with the BMW 320d Touring, as critics were only too keen to highlight that the BMW 320d Touring was ubiquitous plus there is no denying that it has affected the strong residual values of this one-time, near depreciation-proof model range. However, the demand has been unrelenting, which has meant that BMW_ has reassessed its market status and taken another approach, which amounts to making continual model improvements to the BMW 320d Touring - enhancements throughout the model's life to ensure that BMW 320d Touring interest levels are maintained at a commensurately high level. In its most recent guise, the BMW 320d Touring follows styling precepts established by BMWs North American chief designer, Chris Bangle, with the technique that has been christened "flame-surfacing". It is a beautifully detailed motor car possessing fine buildquality and enormous customer appeal, being available in saloon, Cabriolet, estate motorcar (BMW 320d Touring) plus Coupe forms but not least for its stoical adherence to back-wheel-drive plus exceptional dynamic balance. The BMW 320d Touring is a fantastic buy on PCP or to contracthire or on leasing as its depreciation rate is so low.
