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LATEST FIAT NEWS By Broadspeed Online Editor
FIAT SALES SKY ROCKET!
Sales of New Fiat, Alfa and the performance Abarth ranges all shot up in August, culminating in a record breaking 5% UK-marketshare. More than 3,000 new cars were sold with the Fiat brand alone posting a 4.5% last month; Alfa Romeo orders .5% and Abarth 09% says the SMMT manufacturer's association. Launched to universal acclaim in 2008, the oh-so-trendy Fiat 500 citycar achieved 26,000 sales in the UK, while the new AR mini-MiTo notched up better than 3,000 sales in nine short months which for many car makers have been the worst on record. Equally impressive are Fiat inroads into the business new car market where Fiat sales increased 86% whilst Alfa rose 59%. But on private individual orders, Fiat sales rose 174%, making it the UK number three best-seller brand this month, with AR up 233%. So far in 2009, the personal new car market is down over 12%. MD of Fiat UK Ltd, Andrew Humberstone said: “This is a remarkablly good result for Fiat, highlighting the growing popularity of our family of brands within Fiat Group. As part of strategic changes we made in 2007, we are now starting to see improved brand strength, marketshare and much stronger used Fiat values.” It is expected that new Fiat car sales will rise again once the new September registartions are reported.
New Fiat Punto Evo
The new Fiat Punto Evo is to be announced in Frankfurt at the motorshow this month, arriving at UK Fiat dealerships by March 2010. The Fiat Punto Evo has a fresh new look - and new powerplants including the interesting 1.4L Multiair motor. The new Punto will be the second model to have it, available shortly after the Alfa Mito arrives in February. Technically, Multiair engines allow the air combustion to be adjusted individually by cylinder and stroke, with no driver intervention on the accelerator. Fiat claims the Multair will both improve fuel economy reduce emission readings by some 10%, compared with the old powerplants. BHP on the other hand will rise by approximately 10%, and torque by an impressive 15%. Better still, particulates should reduce by 40% and NOX down by 60%. Fiat will introduce Multair across the entire model ranges in due course. The diesel has a new commonrail injection reducing fuel useage by 2%, NOx down by 30%. Additionally, Fiat will install stop-start to every Euro 5 motor. There are fresh new cabin designs whilst outside a new bumper design and light lenses brings styling up to date. The new Punto will be a 3cm longer than the old car and it now has 7 air bags included - at no extra cost, (which now include a knee bag for the driver). Optional extras include hillhold and foglights that follow your steering direction. Fiat has also co-designed a new navigation called Blue&MeTomTom which enables one-touch management of your mobile phone, Navigation and info all via one large touch activated colour screen. The new Fiat Punto Eco seems to have enough changes and improvements to keep it competitive for several years to come.
NEW FIAT Blue&Me UPGRADE
The Fiat Blue&Me comms and media feature has been improved making modern technology more accessible for smartphone, mobilephone and MP3/iPod fans. New Fiat software for the best selling hands free and music option, now provides more functions whilst enabling more mobilephone types to synchronise. Combined information and entertainment equipment is normally found on expensive prestige vehicles, but Blue&Me is now available as standard equipment on virtually the entire Fiat model range at no extra cost. Additionally, Fiat has introduced a new mediaplayer function that enables iPod/iPhone users to play via Blue&Me with no need to laboriously convert into MP3, first. This new Fiat option works on models updated with the latest soft ware (v5.4). This new iPod/iPhone adaption is priced under £75 and can be purchased from any Fiat retail showroom.
