New Land Rover

Land Rover, the Solihull and Gaydon-based manufacturer of 4x4 vehicles is no less than a British icon in the motoring scene. Yet Land Rover is a troubled company, having struggled to make profits since BMW sold the business to Ford Motor Company for £1.8billion in 2000 and Ford sold to Tata of India in 2008. Land Rover was originally just one crude vehicle; an all-terrain, utility machine, styled after a military vehicle, but aimed at post-war civilian use. It was designed and developed in 1947 by Maurice Wilks, a Rover stylist, using the Willys Jeep as its inspiration, making its first appearance at the Amsterdam Motor Show in 1948. To begin with, the Land Rover was a model of the Rover company. The Land Rover was produced from an allopy of aluminium and magnesium called Birmabright, which didn't rust and was in ready supply after the war (at a time when steel was unavailable but aircraft grade aluminium was). Success led to a line-up of different Land Rover models and in 1967, Rover was absorbed by the new Leyland Motors Ltd (which later became British Leyland). 1970 was a milestone; Land Rover launched the radical new Range Rover V8, which went on to change the face and image of 4x4 vehicles for ever. By 1975, British Leyland had collapsed and Land Rover became Land Rover Leyland Group. A year on, the millionth Land Rover vehicle left its production lines. But Rover production ended at Solihull in 1980, and this left the island-factory to Land Rover. In 1986, Land Rover was swallowed up by the re-nationalised BL Group to become Rover Group plc, then two years later, it was sold to British Aerospace, which in turn was sold in 1994 to BMW. Land Rover was sold to Ford in 2000 then sold again in 2008, this time to Tata.

To get the lowest possible discount price on your New Land Rover, contact your nearest Broadspeed Land Rover dealer (see panel left), or click on the Land Rover model you require. The Land Rover dealer discount prices on the current 2009 New or Pre Reg Land Rover models are on the next page. The Land Rover range includes the new Land Rover Range Rover, the all new Defender XS. Contact our Land Rover dealer for a new or pre registered Land Rover price. Ask our dealer about the Lamborghini models which qualify for £2000 scrappage discount and the lowest CO2 cheaper £35 VED tax disc. The latest Range Rover Sport is available ex-stock. All Land Rover models are available to test drive. Call for the Land Rover brochure. Contract Hire is available on new and 2008 Land Rover. Some New Land Rover models have 0% APR Free Finance, or very cheap leasing prices (call for lowest Land Rover HP, PCP or Land Rover Lease Purchase price). Used Land Rover Discovery models carry the balance of the Land Rover manufacturer warranty. Nearly-new and Land Rover Ex-Demonstrators are also available, currently on offer with low mileage used 2009, 2008 and 2007 Land Rover. Used Land Rover Discovery HSE are all available for immediate delivery. You will not find New Land Rover Imports on this web site - just UK sourced Land Rover models supplied by Official LandRover Main Agents.